Performance marketing

Advanced performance marketing strategies that focus on cost-effective data-driven solutions to help your business expand in the present market by meeting KPIs and maximizing your return on investment (ROI).

Let us transform your brand into a household name!

With millions of data being generated everyday, you may require assistance in framing out real time data-driven advertising strategies that focus on achieving measurable results and maximize return on investment (ROI).

Rise in competitions demand organizations not to rely merely on the use of conventional techniques like impression or clicks, rather on the solution that lies in performance marketing, where one would pay for marketing campaigns based on their actual performance, such as conversions, leads or sales.


Values you can derive from our comprehensive performance marketing services

Reach a wider audience

Unlock limitless potential, connect with the world, captivate new customers, and watch your business flourish as we help you reach a wider audience through an array of different digital inflows. Our top-notch performance marketing services empowers your business traffic expansion and improving the conversion rates.

Increase brand awareness

Boost and solidify your business’s virtual presence in the eyes of your target market. Our performance marketing strategies amplify your brand’s visibility and leave a lasting impression in customers’ minds through the credibility gained by tailored brand awareness campaigns and enhanced online visibility via SEO & PPC on search engines.

Get more leads & sales

We are your marketing ally for turbocharging your business’s revenue and growth. Our savvy team uses cutting-edge lead-generating tactics, optimizes conversion, and specializes in harnessing the power of lead production. With our tailored strategies, compelling content, and data-driven campaigns, watch your leads and sales soar to new heights.

Track & measure performance

Our performance marketing services involve various advanced methodologies including systematic monitoring, analysis, and optimization of key performance indicators (KPIs) to provide a clear view of your real-time performance, identify areas for improvement, and evaluate the effectiveness of strategies and initiatives to achieve desired objectives.

Personalize communication

Gain valuable insights into your customer’s preferences, tastes, behavior, and habits, with our custom marketing services. We help you personalize your communication with your target customers, thus helping you to know them better, increasing your brand visibility in their eyes, and improvising your customer loyalty & engagement.

Our digital marketing services include:

Search engine optimization (SEO)

Our highly advanced Performance marketing services utilize the power of AI through generative SEO techniques. We help out your company to perform extensive keyword research, and improvise on-page and off-page optimizations with regular observation of the key metrics. With our advanced SEO technology, we aim to increase organic & high-quality website traffic to boost your conversion rates.

Pay-per-click advertising (PPC)

We help you reach your customer base faster with data-driven Pay-Per-Click campaigns. Our team of performance marketers is highly advanced and capable of assisting you in crafting keyword-specific ad copies, optimizing the bidding strategies, and maintaining track of your keyword ROI while maximizing the reach of your target audience.

Digital audit and consulting

Our top-notch digital audit and consulting services assess the company’s online strategies and provide expert guidance to enhance them. Auditing effectively evaluates the digital inflows like social media, webpages, and SEO, while on the other hand, consulting utilizes this data to improvise the online presence and make your marketing objectives more achievable.

Programmatic advertising

Programmatic advertising involves automated buying and selling of digital advertisements. Our services use Artificial intelligence and real-time bids to capture specific audiences, making the overall ad placement process more efficient and effective. Most importantly, this technology is cost-effective as human intervention is no longer needed.

App store optimization

It is the practice of increasing an app’s visibility and conversion rate in particular app stores. We help you to optimize the app’s title, keywords, descriptions, screenshots, and reviews to rank higher in organic search results. The primary goal is to increase the app’s awareness and attract more organic download.

Mobile app marketing

We help you create marketing campaigns to reach users at every level of their journey, from developing awareness and discovery to the final steps of installation and call for in-app actions. It deals with strategies to attract new users, engage them, and ultimately convert them into highly valuable customers.

Email marketing

Our email marketing approach is a part of performance marketing services that entails emailing to all potential prospects and clients with the intent to engage customers, increase brand recognition, promote services, and convert potential customers into paying clients through newsletters, transactional emails, promotional emails, and personalized messages to help you retain customers, boost sales, and foster customer loyalty.

Online reputation management (ORM)

We firmly believe that your reputation and evaluations have the power to make or break your success. Enhance your reputation and revenues with the assistance of our performance marketing experts. We utilize state-of-the-art online reputation management software, two-way SMS marketing, and QR codes, to streamline your ORM practices and increase the number of positive feedbacks.

WSocial media marketing (SMM)

This methodology involves the use of social media platforms like Facebook, Instagram, LinkedIn, among other sites to advertise the products or services. We help you improve your audience engagement rate to drive more organic traffic. We share your brand’s content that includes images, videos, and texts, along with paid advertisements on the above-mentioned platforms.

Why are we the right partners for you?

Optimal resources usage

We utilize the available resources most effectively and efficiently, this includes the entire budget, labor, technology, and time. Further, it involves planning and allocating resources that will maximize your Return on Investment (ROI).

Performance monitoring

We monitor and evaluate the outcomes of marketing campaigns and activities to determine their effectiveness. Metrics like conversion rates, Impressions, etc. are included in the key performance indicators (KPIs).

Analytical and Data driven strategy adjustments

We tend to gather insights from data analysis to identify the points of improvement, adjust strategies, and make decisions to improvise the result. It requires a deep study of consumer behavior, an understanding of the industry trends, measuring campaign’s effectiveness, and utilizing these insights to optimize the marketing objectives.

Branding and Rebranding

We aim to develop a distinctive brand identity that includes elements like logo, color scheme and a theme that remains consistent throughout the marketing communications to make it more appealing to your target audience. For Rebranding, we analyze your current brand positioning, then develop a new vision, mission and personality. We further work on visual identity and prepare outlines about the usage.

Performance marketing insights:

Deep links

Deep links are hyperlinks that take a user to a specific page, blog, interface, or any particular content within the website. This can be in the form of a direct link to any page of content, a category, or the product itself. It is an essential part of Search Engine Optimization techniques because it improves the user engagement rate, decreases the bounce rate, and enhances the overall visibility of the website’s pages in the Search Engine Results Page (SERP)

Market Research

This is the process of collecting, analyzing, and interpreting data about the target market or any particular service that is to be offered in that market. It takes into account the recent trends, present scenario and considering the future potential customers present there. It further requires deep analysis of the traits, spending patterns, geographic location, and most importantly the needs of your business’s target market. This would require being aware of the industry as a whole, particularly the competitors you would be facing in that market. Businesses can get the best out of the situation by identifying trends, demographics, economic movements, consumer’s purchasing patterns, and more precisely, every minute detail about the market competition.

SMART goals

It stands for a framework involving Specific, Measurable, Achievable, Relevant and Time bound objectives. Here, Specific is about goals that should be clear, concise, brief and unambiguous. Measurable describes that the goal should be quantifiable for evaluating progress and providing a defined target. Achievable implies that objectives should be doable, not impractical. It can be challenging considering your abilities and resources. Relevant signifies that goals should be related to your primary tasks and be relevant to your larger objectives. Lastly, time bound means it should have a clearly defined timeline stating the start and end date..

Frequently asked questions (FAQs)

What are Performance marketing services?

Performance marketing services are digital strategies where payment is only made when certain actions are completed, it may be a sale, click, or lead. It includes various techniques like pay-per-click advertising, Search engine optimization, auditing and consulting, and many more. The primary goal is to deliver measurable results which have a direct impact on the business’s bottom line.

What do Performance marketing services offer?

When it comes to our Performance marketing services, we offer multiple marketing solutions like PPC, SEO, content marketing, tracking campaigns, website development, email marketing, Google ads, branding, and other web-based advertising for your business to grow online.

What steps does Daffodil Software follow while handling client’s projects?

With our out-of-the-box and focused work approach, we help businesses to solve complex business marketing issues easily and transform them into renowned brands step by step. Our work patterns include:

  • Analyzation of the project: Our marketing experts go through your project, understand the vision and mission, analyze the present stage of the project and the competitor’s positioning, and align it with the future goals of your business.
  • Finding unique ideas: Helping you to reach your full potential, our team of subject-matter experts creates out-of-the-box marketing solutions for your brand recognition and the products or services being offered.
  • Optimizing: Thereafter, we start creating and implementing the planned ideas & strategies for your brand’s website and help you optimize your business revenue.
  • Reaching target: Whether your target is to be on top of the SERPs or earn more revenue, our team of digital marketing experts will help you to achieve your goals. We help you reach your target audience through various channels and digital marketing techniques.

How do I choose the right digital marketing service provider?

When choosing the finest digital marketing experts, take into account both your needs and the services the company offers. Explain your needs in detail at the initial consultation session, and then question the service providers about their marketing process, clientele, and past experience working on projects similar to yours. Verify the compatibility of your objective and the provided solution in addition, and take into consideration any unique characteristics your business requires. Establish a strong channel of contact with the designated project manager to ensure that your vision is being carried out as you had intended.